Driven by his passion for music and culture, Juan Miguel founded MUSICA VIVA International Management in 2019, a project through which he seeks to create alliances with artists of unquestionable talent who are looking for a human, close, and collaborative approach to the management of their careers, also placing special emphasis on establishing a reliable partnership with promoters and programmers.

Today, he is responsible for the general management of Moisés P. Sánchez and maintains collaboration agreements with international artists such as Rodrigo Leão, Lina_, David Helbock or Momi Maiga, and with Spanish artists such as Sheila Blanco or the ensemble Taracea.