Madrid, November 5, 2025.- In a context in which it is increasingly difficult to make an impact, leave a mark, and create emotion in training and change processes, the Reina Sofía School of Music and MusicalThinkers are joining forces to put the transformative power of music at the service of the growth, development, and transformation of organizations.
Through this alliance, both the School and Musical Thinkers integrate their experience to enhance and surprise through musical experiences in learning and change processes. Creativity, team cohesion, leadership, emotional management, or the reinforcement and transformation of organizational culture are areas in which the experience and emotion of music have a direct impact.
Thus, music becomes a privileged tool that acts as a catalyst for change in various areas within organizations: Leadership and purpose, Innovation and strategy, Mental health and well-being of people, Culture and values or Corporate social responsibility. In this way, tangible results are achieved from an approach that integrates exciting musical experiences with the design of complex change and training processes. Playing in a string orchestra, creating a song, listening to a live performance, singing as a choir, or composing our own symphony about our leadership or our values implies, in combination with a rigorous methodological approach, a differential impact on the learning, discovery, and change process itself.
“In every organization, there are notes that are in tune and out of tune. The key to tuning ourselves lies in the way we listen to each other, generate trust, and dare to work together. With this alliance, we want companies and their teams to experience the enormous transformative power of music at the service of their creative and value-generating connection. We want organizations and the people who make them up to become aware of their enormous capacity when they build together as a symphony orchestra, a choir, a rock band, or a jazz group does,” says Pedro Alfaro, director and founder of MusicalThinkers.
The sessions and workshops offered manage to accompany everything from strategic team development processes with specific impacts to cultural transformation processes that are prolonged over time. As a result of these processes, numerous new original works have emerged, such as symphonies, songs, and even musicals, which help to remember and anchor the learning and commitments of each impact.
“Music has a unique power to connect, excite, and transform. With this alliance, we reaffirm our commitment to the dissemination of the social, educational, and human value of music, which also has a real application and impact on the life of organizations,” emphasizes Marjorie Nétange, Director of Development of the Reina Sofía School of Music.
You can learn more about our alliance and joint project in this video
