IV Entrepreneurship and Innovation in Classical Music Conference

20 October 2022, 16:00h – 19:00h

Live in the Sony Auditorium | Online via Zoom

Escuela Superior de Música Reina Sofía

Hosted by: Clara Sánchez


The Reina Sofía School of Music celebrates the IV edition of the "Entrepreneurship and Innovation in Classical Music" conference, a hybrid live-online meeting with professionals from the Classical music world that will reflect on, among other issues, the different opportunities young musicians can explore and the necessary tools to attain them. The event will take place on Thursday 20 October from 16:00h to 19:00h and will be live streamed from the Sony Auditorium.

This conference takes place within the Entrepreneurship and Innovation Programme, run by the School since 2016, in collaboration with the Fundación Banco Sabadell and the Edmond de Rothschild Foundations.

The conference will be available in Spanish, English and Spanish Sign Language via live translation.

Open Call for Pitches "La Clásica Innova"

This edition, we want to invite the best innovative project led by a young musician to join our pannel onstage, making space for the coming generation.

The call is open to all students, professionals, or organisations of the Classical music world that want to pitch a project, independently of its stage of development, that pushes forward with artistic, social, environmental, or technological innovation.

Pitches were accepted until 30 September 2022.




  • 16h00 - Marjorie Nétange, Director of Development and Communications of the Reina Sofía School of Music.

Skills for the employability of the instrumentalist in the 21st Century

Transdisciplinary musicians and the future of social formats

  • 17h10 - "La Clásica Innova" pitchPresentation of a project, initative or idea that will be selected from an open call.
  • 17h15 - PresentationJuan Pérez Floristán (Spain), pianist, winner of the 2021 Arthur Rubenstein Tel Aviv Piano Competition and the 2015 Paloma O'Shea Santander Piano Competition.
  • 17h35 - Pause.

Breaking barriers: new formats, audience diversity and inclusivity

  • 17h45 - Presentation: Cristina Pato (United States), musician, writer, educator and producer, collaborates with Yo-Yo Ma on the Bach Project.
  • 18h05 - "La Clásica Innova" pitchPresentation of a project, initative or idea that will be selected from an open call.
  • 18h10 - Conversation: Representatives of 4 musical initiatives that broaden the industry's horizons:
    • MusikELA, entrepreneurship project of the Reina Sofía School focused on the accesibility of concerts for ALS patients.
    • Le Musikós, entrepreneurship project of the Reina Sofía School for the training of musicians to participate in socio-musical projects.
    • Fundación SIFU, for the training and job placement of musicians with disabilities.
    • Grandes Oyentes, for the development of social, pedagogical and artistic initiatives focused on children and families.
  • 18h40 - Perspectives: Honorine Lantelme, Director of the Arts Department of the Edmond de Rothschild Foundations in conversation with Clara Sánchez.